November and December months probably are the two best months for shopping. That’s because of Thanksgiving and Christmas and the events surrounding them. Black Friday, Cyber Monday, Amazon Day, Christmas, and New Years are huge events and holidays that involve shopping and spending. People get to buy presents, travel, and other things. This helps businesses and their earnings. ‘Tis the season to invest.

Businesses are hoping for a good shopping season so they can report high earnings. If a company is doing well, so will their stock price. Let’s take Costco as an example. On December 9, 2021, Costco reported first quarter fiscal year 2022 operating results. Net sales for the first quarter increased 16.7 percent, to $49.42 billion from $42.35 billion last year. This is positive news for Costco and December isn’t even over. Their stock price was down but once earnings were reported, their stock price was up after hours.

If you’re interested or eyeing a certain company and debating whether to invest in it, do your research. Know when their earnings reports are released; know the industry; keep track of economic trends; and so on. Costco stock has been steadily going up and they’ve been beating earnings expectations.

Will they continue to beat earnings? No one knows but keep an eye on the market, trends, and news. Do this for any other potential investments you may have. I think this shopping season is going to be good for businesses; good for earnings; and good for investors. Not only is ‘Tis the season to be jolly, ’tis the season to invest. If you are interested in following my journey, email subscribe to get alerts of latest posts or follow me on Facebook, Instagram, and Pinterest.

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